Social media marketing for restaurants
is important. In fact, it’s possibly the most important type of marketing in the restaurant industry today. Navigating your brand through the treacherous waters of the social media landscape can be a difficult task, but it’s worth the effort.
Let’s take a look at why you should consider concentrating on social media, what steps you can take today to improve your social media reach, and why you should consider reaching out to professionals to handle your restaurant’s social media marketing.
Social media dominates the daily routine of the average person. In an era where local newspapers are all but dead, mail solicitations go straight into the trash, and linear TV stations are relics of the past, the consumer base that you need to target is spending most of their free time checking their social profiles.
In a recent [1] Zagat survey, 75% of respondents to the poll indicated that they choose where to eat by looking at the photos of food posted by restaurants. This is a huge indicator of how people in today’s market choose a restaurant.
What actionable steps can you take today to help bolster your social media reach? One major step is to take some photos of every menu item that you serve, including any special drinks.
Doing this on your own may sound intimidating if you don’t have much experience with photography, so you may want to consider hiring a professional food photographer. Most social media marketing agencies tend to have a photographer they can recommend.
Another actionable step is to begin setting up all of the necessary social media accounts that you will need. Social media is a competitive landscape, and setting up shop on only one platform will prevent you from getting all of the exposure that you need for your business to thrive.
If you haven’t already, you should have at least one account on each of the following platforms:
- Yelp
- GoogleMyBusiness (usually shortened to GMB)
All of the above are important social media platforms that have different functions. Facebook is the major platform for advertising and interaction with what will be your day to day customers.
Facebook’s advertising system allows you to sort potential viewers of your ads by where they live, economic status, and age. Instagram, Twitter, and Pinterest are very focused on photos, which is important for attracting potential customers.
Yelp is a major review platform that can make or break your business, with GMB also playing a similar role. LinkedIn allows you to network with other professionals in your industry.
All of the above could be a lot to keep up with, especially if you are busy with all of the other responsibilities in your day. For that reason, you should consider letting the professionals at Priority Social handle the work for you. With over six years of experience in social media marketing, the experts at Priority Social will help to get your restaurant in front of the clients that you desire.