Social media marketing for spas
is one of the most important topics for spas today. Running a spa, just like any other sort of business, involves a ton of hard work. Licensing, building maintenance, dealing with employees, managing supplies, plenty of paper work, and of course marketing your business.
Marketing requires a lot more than it used to. Social media dominates everyone’s daily life, and many potential clients use social media as a way to find and get in touch with spas in their area.
The clients that you do have will also be using social media to review your spa and its services. If you are neglecting your social media presence, you may be missing out on a significant amount of potential business.
The first thing to do is figure out what social media platforms you should be using to promote your business. Part of this involves identifying what platform your ideal clients tend to use.
If your spa caters to younger clients, you should be focusing on Instagram, Snapchat, and Twitter. If you tend to attract older clients, you should put more emphasis on Facebook and Pinterest.
However, that isn’t to say you should ignore any of these, as they are all valuable in their own ways.
Instagram is a photography oriented platform that offers very unique opportunities for spas, as you can take pictures of the different amenities and services that your spa offers to local clients. Snapchat is more of a messaging service, but the ability to post a story and also use it as a communication channel with younger clients is invaluable.
Twitter is a decent middle of the road platform that allows you to get in touch with the older millennial crowd. Facebook is the biggest social media platform in the world, however, a good deal of the user base tends to skew towards older adults.
Pinterest is another picture heavy platform that is targeted mainly towards women.
One of the advantages to using Facebook is the ability to use it’s revolutionary advertising console. By having the ability to buy ads targeted at only the demographics you cater to, you can drastically increase your business month after month.
Since Facebook owns Instagram, you’re able to advertise on both at the same time, allowing you even more reach.
You should also take note of Yelp and Google My Business. Both are review platforms with distinct audiences, and allow you the opportunity to build valuable social credit.
You can also respond to negative reviews as well, meaning that you can directly take charge of a potentially damaging situation for your business.
If you plan on taking on the task of social media marketing on your own, there are a few things that you can do right now. The first is to create profiles on all of the above social media platforms.
Even if they don’t have the audience you want, just having the profile is important. You should also have a link to your main business website.
Use your cell phone or a decent digital camera to take some photos of your spa and of anything in it that you want to promote, and share those images on the different platforms. Lastly, be sure to make a page on Facebook.
A page is different from your profile, in that it allows you to take customer questions and respond to them during work hours, which is a very valuable tool for generating leads.
Keep in mind that it’s a decent idea to consider having a professional help you tackle all of that work. While it may sound simple at first, keeping up with social media for a business can be a full time job in and of itself.
Writing copy, answering questions across a multitude of platforms, buying and designing ads, and getting the profiles in front of your audience is often more than most business owners can handle when they have other responsibilities to tend to. For that reason, you should let the experts at Priority Social handle the hard work.
They’ll listen to your needs, figure out the best plan of action for you, and quickly have you in front of the clients that you need and want in your spa. Contact us today to get started right away.